- Name: South West Rocks Visitor Information Centre
- Address: 5 Livingstone Street, South West Rocks NSW 2431
- Phone: (02) 6566 6312
- Operator: Kempsey Shire Council (tourism support)
- Accreditation: Visitor Information Outlet (VIO)
- Location Context: Located in the heart of South West Rocks, close to Horseshoe Bay, the town centre, and major coastal attractions.
Area It Caters For
The South West Rocks VIO is the primary visitor hub for the northern Macleay Valley Coast, especially the national parks, beaches, and heritage sites around Smoky Cape.
Primary Coverage
- South West Rocks township
- Smoky Cape Lighthouse
- Captain Cook’s Lookout
- Gap Beach
- Little Bay
- Trial Bay Gaol
- Arakoon National Park
- Hat Head National Park (northern access)
- Front Beach, Back Creek, Horseshoe Bay
- Fish Rock & Green Island (diving and snorkelling)
Secondary / Shared Coverage
(Shared with Kempsey VIC, Hat Head VIO, and Crescent Head VIO)
- Jerseyville (Pelican Island)
- Gladstone (heritage village)
- Smithtown
- Crescent Head
- Hat Head village
- Macleay River boating and fishing areas
Tourism Themes Supported
- National park touring
- Lighthouse and coastal lookouts
- Diving and snorkelling (Fish Rock Cave)
- Surfing, swimming, and beach recreation
- Heritage tourism (Trial Bay Gaol)
- Camping and caravan touring
- Wildlife viewing and photography
- Coastal walking tracks
Services Provided
- Local maps and brochures for South West Rocks and surrounding national parks
- Information on walking tracks (Smoky Cape, Little Bay, Arakoon)
- Lighthouse access details and safety information
- Diving and snorkelling operator information (Fish Rock Cave)
- Accommodation listings (motels, holiday parks, campgrounds)
- Fishing and boating information, including local regulations
- Event information (markets, festivals, community events)
- General visitor assistance and local knowledge
Summary
The South West Rocks Visitor Information Centre (VIO) is the key visitor hub for the Smoky Cape–Trial Bay–Arakoon region.
It supports travellers exploring beaches, national parks, heritage sites, and world‑class diving locations.
It works in partnership with the Kempsey Visitor Information Centre to service the broader Macleay Valley Coast.